Schuyler Towne is a security anthropologist and Research Scholar at the Ronin Institute. He has dedicated his life to understanding how security technologies have affected culture & the effect of culture on security technology.
Selling Security in a Post Lock Society
There are pockets of the United States that are living in such secure surroundings that residents could go without locks altogether, which some consumers are beginning to realize. In this talk we’ll explore what features the next generation of home security products need to have, and how they will need to market themselves to have an impact on the emerging class of secure consumers.