Alert Fatigue Is a Misdiagnosis (<– add to your schedule)
“Alert fatigue” is a misdiagnosis of a deeper problem: the cognitive decay of the human defender. This talk brings the receipts on how a high-consumption information diet hijacks the prefrontal cortex — and why the answer isn’t more automation, but rebuilding the creative muscle that makes humans worth keeping in the loop.
Kim Mahan:
Kim Mahan is the Founding Apprentice at MAXX Potential, a technology consulting firm whose “earn-while-you-learn” model has produced hundreds of engineers—including cybersecurity professionals—now at Capital One, AWS, Google and beyond. A CISSP and Six Sigma Black Belt with 20+ years in enterprise technology leadership at GE and Genworth Financial, Kim specializes in hacking the human element.
She is a contributing author of Lead With Empathy (with Chris Voss), where she coined “Operational Empathy”—the tactical art of building systems around what people actually need to succeed, rather than what credentialing systems say they should know. Her current work, Human Amplified, applies neuroscience to the “Information Diet,” framing passive consumption as a primary driver of cognitive atrophy and a critical vulnerability in the modern workforce. Previously named an “Innovator Changing the South” by Fast Company and Entrepreneur of the Year by NAWBO.